Tuesday, December 30, 2008

Definition of a "Loupe"

"A 'Loupe' (pronounced 'Loop') is a type of magnification device used to see things one is looking at more closely.  In this respect, they are simply a form of a modified microscope, allowing the user to be able to better apply the phenomenon of microscopy to his or her trade."  (Thank you wikipedia.org/wiki/Loupe).  

In the business of printing we use loupes to examine jobs more closely before we send them to you.  When we were naming our blog, it seemed appropriate to include this little device of closer inspection in the name because that's exactly what we would like this blog to be--a closer inspection of things that affect promotion of your talent; a place that will help keep you "in the loupe" about pertinent industry news and relevant individuals.   We will also throw in some good tidbits on getting the best reproductions of your publicity prints, model comp cards and headshots and keep you updated on our newest products and services.    I do hope you will join us! 

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